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This is Our
‍Brand Kit

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Intro

Logo System

The logo is designed to remain clear, restrained and scalable across digital and cinematic environments.

BASE

Minimum digital size: 8px height
Minimum printed size: 4mm / 0,15 inch height

Symbol

Minimum digital size: 8px height
Minimum printed size: 4mm / 0,15 inch height

This can be used on top of images or videos too, but be aware of contrast.

Divisions

Minimum digital size: 16px height
Minimum printed size: 3mm / 0,12 inch height

Divisions (compacted)

Minimum digital size: 16px height
Minimum printed size: 3mm / 0,12 inch height

Brand

Fonts

We use two different fonts, but regular use of the brand implies only the family Funnel from Google Fonts.

Funnel

Headlines on Funnel Display Regular
Headlines on Funnel Display Light
Regular text on Funnel Sans Regular
Regular text on Funnel Sans Light

Brand

Colors

We use a shade of blacks and whites by opacity changes.

Dark shades

Black

Black 72%

Black 64%

Black 48%

Black 24%

Black 16%

Black 8%

Black 4%

Light shades

White

White 72%

White 64%

White 48%

White 24%

White 16%

White 8%

White 4%