Brand Kit
Official logo files and usage guidelines for press, partners and collaborators. Use the supplied artwork as it is — please don’t redraw, recolor or modify it.
Primary logo
The primary mark for Utopai as a whole. Use it for company communications, corporate materials and general brand use.
In running text, write Utopai or Utopai Studios. The logo’s all-caps styling doesn’t change how the name is written.
Usage
Keep the logo clear, monochrome and unaltered. These rules apply to every Utopai mark on this page.
Keep clear space equal to the height of the “U” on all sides of the logo.
Keep the logo monochrome. Use Ink on Bone or Bone on Ink by default, True White on True Black for theatrical use, and True Black on True White when needed.
Choose one ground and commit. Don’t mix Ink with True Black, or Bone with True White, in the same frame.
Ink #131312 on Bone #EFEEEB
Bone #EFEEEB on Ink #131312
True White on True Black · theatrical use
True Black on True White
Don’t reproduce the logo below its minimum size. For very small applications, use the U avatar instead.
12 px
Minimum height on screen
4 mm / 0.15 in
Minimum height in print
Always use the supplied artwork. Don’t redraw, recolor or rebuild the logo.
Don’t stretch or distort the logo.
Don’t rotate the logo.
Don’t recolor it outside the approved palette.
Don’t add shadows, outlines, gradients or effects.
Don’t alter the spacing or proportions.
Don’t place the logo on backgrounds that reduce legibility.
Studio lockup
Identifies the studio in film-related work. Everywhere else, use the UTOPAI wordmark.
Horizontal: the default studio lockup, for video intro and outro cards and other horizontal moments.
Stack: the production logo shown before a film begins, and for poster credits and vertical layouts.
Minimum size: 16 px high on screen, 4 mm / 0.15 in in print.
Horizontal lockup
Stack lockup · production logo
Technology
PAI (Production Assistive Intelligence) is the technology division of Utopai Studios and the name of its main product. Use the most specific mark for what you’re talking about.
Minimum size: 16 px high on screen, 4 mm / 0.15 in in print.
PAI · general product and technology communications
PAI Studio · long-form film and television production workflows
PAI Code · developer, engineering and agentic workflows
Avatar
A compact identifier for small formats and platform-specific uses, such as app icons, favicons and social profiles. Keep at least one U-height of clear space on all sides.
Minimum size: 12 px high on screen, 4 mm / 0.15 in in print.
White on Black · app and product icons
Black on White · favicons and small browser or system contexts
Signal Orange on Ink · social profile avatars
By approval
These lockups are used only in specific contexts and need Utopai’s approval, so they aren’t part of the downloads. To request one, get in touch using the contact form below.
Pairs the wordmark with a single Signal Orange dot for brand-forward compositions, select campaigns and events.
Use one dot only, kept secondary to the wordmark. Don’t recolor, reposition, repeat or distort it. External use needs Utopai’s approval of the final mockup.
Places the Utopai wordmark and a partner logo side by side with a divider, keeping both marks balanced in size and spacing.
Use black on light backgrounds and white on dark ones; on imagery, use the highest-contrast version. Don’t alter either logo or place the lockup on busy, low-contrast backgrounds.
White on Black.
Black on White.
On image
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